Yeo’s - Savour the Joy of Togetherness
Chinese New Year is a BIG DEAL. Whether it’s parental obligation, personal superstitions or a love for culture and all things festive, we all get drawn into it. We spend more time preparing for CNY than actually celebrating it (and it’s not a bad thing!).
Spring cleaning, decorating, buying new clothes, stocking up food…all these chores are not bad things.
Especially if we see them as ‘together’ things’. After all, isn’t CNY about reunions?
What if Yeo’s could refresh the way people see preparing for CNY?
Savour the Joy of Togetherness is a campaign that focuses on the joy and meaning in preparing for the New Year together. Other than the main film, getting people to celebrate every prep moment is demonstrated through a key visual, on socials, and in supermarkets.
Creative Director: Poh Wee Koon
Creative Group Head: Lijing Sim
Art Director: Jenny Chan, Lijing Sim
Copywriter: Aaron Leong
Account Servicing: CK Tham, Rachel Lau, Nia Quraisya
Head of Production: Roy Lin
Producer: Ang Zheng Xiang
Director of Photography: Alvin Choon