Standard Chartered Singapore Marathon -
Make That Yours
We all run for different things.
But we all run because we want something.
Whether it’s a finish,
a victory,
a new community,
a blister,
a battle scar,
some new muscles,
or a new story to tell,
everything we gain in a marathon
are things we can truly call our own.
This isn’t just a marathon.
These are hard-earned stories
of how we Go Beyond.
Make That Yours.
A campaign that turns SCSM 2025 into a reason to run, and gain new things to truly call their own.
Our KV follows a grid approach with purposeful elements that allows effective adaptation on both online and offline platforms.
(The following are mocks done up during pitch demonstrating a modular design approach.)
Digital Launch
How do we bring MAKE THAT YOURS further to drive signups for SCSM 2025?
WE. LOVE. MERCH!!!!!
Our favourite reasons can also be immortalised as collectibles :-)
Creative Director: Poh Wee Koon
Creative Group Head & Art: Lijing Sim
Account Servicing: Theresa Ng
Director of Photography: Mun Kong
Production House: Epitome